"I have always loved baking. After many years making celebration cakes for family, friends and colleagues and then acquiring more specialised skills in cake decorating, I decided to leave my job in a commercial law firm to turn my hobby into a career. The more experience I gained the more I became aware that in the world of cake decoration nobody seems to care much about the taste. It became my goal to run a business where the cakes taste as good as they look ... and to make them look amazing!

From my own time working in a busy Birmingham office, I know how difficult it is to find that special, personalised product just when you need it. That is why our service is also designed to maximise the convenience to our customers. Our cakes are all individually designed and can be delivered all over Birmingham.

The move in 2012 to the Custard Factory in Digbeth is a really exciting one for me and the business as it means Chitty's now has a permanent base from which to operate, and where better than the most interesting and creative environment in Birmingham? The new space has opened up so many possibilities in terms of the classes and courses I can offer. I hope to be able to inspire more people to get involved in baking and cake decorating themselves."